Client: Dutch Innovator
Technology: 3D Animation , App Technology
How do you visualize something that does not really exist? That was the big challenge of this assignment. Because there was no prototype of the electric car of Dutch Innovator, we actually had to make the first (almost) tangible model. Moreover, we wanted to ensure that the presentation impressed potential investors. For that reason, we have created an impressive soundtrack to the 3D animation. Includes its own lyric and own vocals. It was the first time that we have recorded live vocals for a project. And it was totally worth it.
Through special audio and visualization power we have developed a 3D product animation, that enables Dutch Innovator to reveal and reinforce the special story behind the electric car. The electric car existed only on paper. The 3D animation of C4Real contributed to bringing in investors to be able to start this project. Audio thereby had so much impact that potential investors got goosebumps. The result is almost American over-the-top. "How beautiful would it be if ...?" The message in the vocals makes it even more impressive. This has successfully launched this sustainable world first in the automotive industry.