Technology: Holographic Projection , 3D Animation
The solution provided by the revolutionary TenCate ABDS product is extremely difficult to communicate without having it properly in view and without making it too confrontational.
The challenge for C4Real in this project was to show the difference between a tank equipped with the TenCate ABDS and a tank without the product. Enormous differences can be seen between them following the impact of a roadside bomb.
C4Real developed a concept that visualises the current disastrous effects of a roadside bomb on a tank and also visualises a situation which makes it clear that the TenCate ABDS system saves lives under the same circumstances.
The 3D product animation is being used to the full during sales presentations for defence delegations and at major defence fairs. Moreover, it is also reinforcing the brand value and innovative spirit of Royal TenCate NV.
The icing on the cake is that this 3D product animation has helped TenCate Advanced Armour win an unprecedentedly large contract with the Pentagon.