Technology: Augmented Reality
The future: interactive holographic technology
Recently, Nike presented a real shoe in a store in San Francisco and used holographic technology to apply a range of effects. For instance, the shoe suddenly caught fire, information on the sole was presented or a massive rain shower suddenly poured down on it. It is a very effective way of communicating that this Nike shoe can withstand all weather conditions.
C4Real now also possesses this technology and we are even taking it a step further. We are working on combining mobile devices and visuals. And recent new developments are interactive apps for the hololens. Visualised content is thus moving towards the future of interactivity and is quickly integrating into our daily visual reality.
Do you own a hololens yourself? Download the new Smart Watch and Formula 1 Race Car apps and enter the interactive world of holographic visuals
We are at the eve of fantastic technological developments. In our view, the future consists, for example, of holographic output of the 3D product configurators we create. It is easy to imagine how much of an impression this will leave at trade fairs and during product launches. Imagine yourselves configurating your new car and then driving it around in your own neighborhood.
To us, holographic technology is a means to move further towards complete integration of all sorts of sense and audiovisual possibilities. It is our passion and our second nature to continue to develop ourselves in terms of these types of possibilities, so we can contribute with our services to the best possible customer value for our clients. For now and in the future.