Technology: Sensor Technology , Holographic Projection
Heracles Almelo has had its existing stadium converted into a new, larger capacity stadium. The result is a lot of additional seating for supporters and these seats have to be sold. The combination of new stadium plus additional supporters highlights the challenge: ticket sales and visualising a stadium that has not yet been completed.
We developed a 3D interactive stadium to help supporters visualise where they would like to buy tickets: an application for mobile devices that allows supporters to look around the stadium. This experience makes choosing a seat easier and stimulates ticket sales.
For several weeks, the app topped the entertainment charts for the Android App Store in the Netherlands.