AIR FOR LIFE

AIR FOR LIFE

AIR FOR LIFE

CUSTOMER

Brink Climate Systems


SERVICES

3D ANIMATION

CUSTOMER

Brink Climate Systems


SERVICES

3D ANIMATION

CUSTOMER

Brink Climate Systems


SERVICES

3D ANIMATION

THE CHALLENGE: SHOWING THE CUSTOMER VALUE OF A HIGH-TECH PRODUCT

For the introduction of the Brink Air 70, Brink was looking for a partner who could provide maximum visual impact. C4Real developed a 3D product animation in which the value of the product in people's living environment is made clear in a short period of time. At the product launch in Germany and the Netherlands, the 3D product animation was very well received and quickly led to concrete leads.

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With a 3D animation

TRANSLATING TECHNOLOGY INTO CUSTOMER VALUE

The Brink Air 70 is a high-tech product with many ingenious features. Translating technical features into customer value was the big challenge in this project. How to translate technical benefits to a healthier living environment for individuals and the B2B market.

The Brink Air 70 is a high-tech product with many ingenious features. Translating technical features into customer value was the big challenge in this project. How to translate technical benefits to a healthier living environment for individuals and the B2B market.

The Brink Air 70 is a high-tech product with many ingenious features. Translating technical features into customer value was the big challenge in this project. How to translate technical benefits to a healthier living environment for individuals and the B2B market.

The visual solution in pictures

Adriaan Cramer

Director of Product Management, Brink Climate Systems

"For our new product we asked C4Real to make a short film to explain the proposition to the public. Thanks to the very professional and creative approach, we succeeded and are very satisfied with the result!"

The effect of figurative language

THE END RESULT

Using simple and powerful imagery, we show how the system works and how it contributes to a better living and housing environment. A perfect example of how film and 3D animation reinforce each other. Because it is almost immediately clear how the product works, it creates a more efficient sales conversation that leads to lead time reduction

Using simple and powerful imagery, we show how the system works and how it contributes to a better living and housing environment. A perfect example of how film and 3D animation reinforce each other. Because it is almost immediately clear how the product works, it creates a more efficient sales conversation that leads to lead time reduction

Using simple and powerful imagery, we show how the system works and how it contributes to a better living and housing environment. A perfect example of how film and 3D animation reinforce each other. Because it is almost immediately clear how the product works, it creates a more efficient sales conversation that leads to lead time reduction

Brink Air for Life in pictures

Do you have a question or challenge?
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Do you have a question or challenge? Share your story

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or challenge?
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