PRESENTATION OF MODULAR INNOVATION
PRESENTATION OF MODULAR INNOVATION
PRESENTATION OF MODULAR INNOVATION
PRESENTATION OF MODULAR INNOVATION
As a leading player in the technical security industry, Alphatronics is in a specialized niche market. With the UNii system they developed a modular control center for intrusion detection and access control, an innovation Alphatronics is very proud of. The many technically advanced features ensured that the expectations were high, therefore they asked C4Real to think about a presentation that does justice to the product and directly shows customers, prospects and other stakeholders what solution UNii can offer them.
Teaser for an innovative product
Alphatronics wanted to present UNii during a customer event, via a spectacular animated film shown to visitors on large screens. However, the versatility and comprehensiveness of UNii is so great that C4Real advised a different approach, because an animated film would not be able to fully illuminate the possibilities. A teaser was emphatically chosen to make the latest innovation world famous. At a later stage, the unique components of the UNii system could be shown through separate films.
Alphatronics wanted to present UNii during a customer event, via a spectacular animated film shown to visitors on large screens. However, the versatility and comprehensiveness of UNii is so great that C4Real advised a different approach, because an animated film would not be able to fully illuminate the possibilities. A teaser was emphatically chosen to make the latest innovation world famous. At a later stage, the unique components of the UNii system could be shown through separate films.
Alphatronics wanted to present UNii during a customer event, via a spectacular animated film shown to visitors on large screens. However, the versatility and comprehensiveness of UNii is so great that C4Real advised a different approach, because an animated film would not be able to fully illuminate the possibilities. A teaser was emphatically chosen to make the latest innovation world famous. At a later stage, the unique components of the UNii system could be shown through separate films.
The visual end result
Jos Herrebrugh
Managing Director, Alphatronics
"We chose C4Real because they have made films for technical parties like ours before. That broad experience and the pleasant contact gave us confidence to choose them."
3D images make innovation insightful
"After a first draft, I indicated what I would like to have different. They picked up on that so quickly that we had the final product in no time, which saved a lot of time and therefore costs. We made a combination of 3D and 2D images. The emphasis is on 3D, because there is a lot of movement. So you can really see how innovative the UNii system is. On the advice of C4Real, we deliberately chose to make an animated film in this style with a lot of 3D images, because that way you are completely carried along in the film."
"After a first draft, I indicated what I would like to have different. They picked up on that so quickly that we had the final product in no time, which saved a lot of time and therefore costs. We made a combination of 3D and 2D images. The emphasis is on 3D, because there is a lot of movement. So you can really see how innovative the UNii system is. On the advice of C4Real, we deliberately chose to make an animated film in this style with a lot of 3D images, because that way you are completely carried along in the film."
"After a first draft, I indicated what I would like to have different. They picked up on that so quickly that we had the final product in no time, which saved a lot of time and therefore costs. We made a combination of 3D and 2D images. The emphasis is on 3D, because there is a lot of movement. So you can really see how innovative the UNii system is. On the advice of C4Real, we deliberately chose to make an animated film in this style with a lot of 3D images, because that way you are completely carried along in the film."
Focus on strong introduction
CLEAR VISUALIZATION
By focusing on the introduction of the new concept in the teaser, a product that is difficult to communicate is still clearly visualized. In this way, the customer is not overloaded with (complex) information, but rather the information is shared that triggers the viewer and can be followed up with more depth. Jos Herrebrugh: "The presentation was very well received. The reactions of our customers to the new system are very good, the animation made a good visual impression. The teaser was a good start. Now it is time to share it and make follow-up animations about the various features of the UNii system, such as the new configuration software. The teaser in itself invites conversation and that's exactly what we want."
By focusing on the introduction of the new concept in the teaser, a product that is difficult to communicate is still clearly visualized. In this way, the customer is not overloaded with (complex) information, but rather the information is shared that triggers the viewer and can be followed up with more depth. Jos Herrebrugh: "The presentation was very well received. The reactions of our customers to the new system are very good, the animation made a good visual impression. The teaser was a good start. Now it is time to share it and make follow-up animations about the various features of the UNii system, such as the new configuration software. The teaser in itself invites conversation and that's exactly what we want."
By focusing on the introduction of the new concept in the teaser, a product that is difficult to communicate is still clearly visualized. In this way, the customer is not overloaded with (complex) information, but rather the information is shared that triggers the viewer and can be followed up with more depth. Jos Herrebrugh: "The presentation was very well received. The reactions of our customers to the new system are very good, the animation made a good visual impression. The teaser was a good start. Now it is time to share it and make follow-up animations about the various features of the UNii system, such as the new configuration software. The teaser in itself invites conversation and that's exactly what we want."
Alphatronics UNii in pictures
Do you have a question or challenge?
Share your story
Do you have a question or challenge? Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real
Do you have a question
or challenge?
Share your story
CALL +31 (0)85 773 0 733
MAIL info@c4real