Making the invisible visible
Arlanxeo is the name of a joint venture entered into by Lanxess, a German chemicals concern, and Saudi Aramco, a Saudi-based oil company. The synthetic rubbers they manufacture are used in the automotive industry, for example, bump rubbers that are designed to prevent damage when a car bonnet is closed, or the weatherstripping around the windows. Useful products, you might think, but unlikely to win any beauty contests.
C4Real accepted the challenge of visualising Arlanxeo’s products in such a way that they catch the eye during presentations at major trade fairs.